API is a set of functions and procedures that allow the creation of applications which access the features or data of an operating system, application, or other service, it is a software intermediary that allows two applications to talk to each other.
With the rising trends of social networking, more businesses are turning to social direction. Recent statistics show that these businesses are getting profit because of these great new marketing tools and techniques.
With the help of API intigration one can receive online payment, send mails and promotional as well as transactional sms. API is very important as it allow one’s website to promote their products on social media or to receive online payment against the product or services offered.